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Free Reports

You Get More Leads & More Listings
(with an Online Marketing Funnel, Not a Sieve.)

Online Lead Generation and Listings are two sides of the same coin. Your listings can help you develop a stronger online lead generation program and having a strong online lead generation program can help you get more listings.

How? It starts with your listings.
According to Google, your listings are what online consumers search for when they go on the Internet searching for real estate. The most common real estate related search terms on the Internet are "Homes for Sale" and the location or "Real Estate for Sale" and the location. In both cases people are searching for LISTINGS!!! Your listings!!

This means that listings are the number one online marketing asset that you have as a Realtor or Broker. And they are also the most cost effective online marketing asset you have.

The Sieves
Most real estate related websites are popular in part because they centralize a lot of listings from all over the country. These websites benefit by getting as many listings as they possibly can on their websites to drive traffic from people searching real estate online.

But these websites do not benefit by just showing people your listings, they benefit by providing online consumers links to other tools and information that they (the online consumers) are looking for like mortgage information, relocation information, community information, etc.

By consolidating as many listings as possible from Realtors and Brokers throughout the country and then providing these value added tools and information, real estate related websites make money by directing online consumers to OTHER agents, brokers and service providers that pay to be featured or otherwise highlighted and linked to.

What does this mean to the Realtor and Broker whose listings are attracting the online consumers to these websites in the first place? It means they are losing a large percentage of the traffic and leads that they could be getting if they were the one providing the other information that they want.

The Funnel
Of all the websites on the Internet, only Craigslist allows you to post your listing (what the online consumers are searching for) along with a links to the tools and information online consumers also want at YOUR website vs. sending them somewhere else and to someone else!

By providing links to the tools and information that online consumers want around your listing that the online consumer is searching for, you create a funnel that will bring the online consumer to you vs. sending them to someone else like a sieve.

Surround your listing with the tools and information at your website and leverage online consumer interest and generate both website traffic and leads! Create your funnel!

Marketing Funnel Results
What kind of results can you expect with a strong marketing funnel? The results of brokers that have used this approach tell will give you the answer:

A medium sized broker in New Jersey sees the results in the traffic to their website as follows:

  1. Craigslist (Listings-to-Leads) - 50.4%
  2. Google - 29.4%
  3. Yahoo Search - 3.35%
  4. Trulia - 3.29%

A small broker in South Carolina see the results of their website traffic explode by using the principal of the online marketing funnel too.
  1. Craigslist (Listings-to-Leads) - 47.7%
  2. Yahoo! Real Estate - 29.4%
  3. Trulia - 8.3%
Brokers that utilize an online marketing funnel vs. a sieve can expect similar results!

Marketing Funnels and Sellers
The more online leads that you funnel to you by providing the listing information they are searching for along with the other tools and information they want, means the more people you communicate with and talk to.

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

This directly impacts the seller and the ability for them to get their property sold!!

First, educate the seller about the fact that it is their property, the listing, that buyers are searching for online. Then show the seller how you are going to surround their listing with links to the tools and information at your website that will not only generate leads to you from people who want more information about real estate in general, but also allow you the ability to talk to more people about the sellers property!

So remember it is your listings that people are searching for on the Internet! Put the tools and information around them that people also want that link back to YOUR website and create an online marketing machine that will help you get more leads and more closings this year!

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training Schedule

Success Stories

I am so grateful to be working for Berkshire Hathaway HomeServies Innovative Real Estate now. The way the company handles conflict or difference of opinion is so admirable. It's obvious even in disagreements that Scott Nordby is a Godly man. Innovative responds with love. I spent my first year of RE with Remax and was beginning to believe that maybe real estate was not for me. I thought it seemed worldly and self serving, then I learned about Innovative. I keep being blown away at how wonderfully different these two offices operate. I joined Innovative in October and I am working on my 7th transaction right now. I only closed 4 in my entire year with Remax. I don't say that to pat myself on the back. I believe God opened the flood gates for me after I found the place where I belong. I just want to say THANK YOU to Scott and Lora for being brave enough to live out their faith, even in the workplace!! It has changed my life. Grateful!!

-Misti

Misti Tarnowski, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"I had to start with affirmations.  My mind needs it desperately!  Thanks for today it was so much fun, time flew by!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Mary Rodriguez, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

After being at a corporate agency, I was nervous about joining a non-corporate office. Innovative was the only small company I even considered and I have nothing but good things to say about them. I feel cared about and supported. My needs are met right away, both personally and professionally. Innovative possesses a high level of integrity and is progressive, open-minded, and focused on personal growth. I truly appreciate being here.

Hayley Sykes, 8 Years Experience
Berkshire Hathaway HomeServices Innovative Real Estate

Why we chose Innovative: Jason and I chose to take our team to Innovative because we knew with the support from our leaders, Scott and Lora and the supporting staff we could succeed and take our business far! We have a lot of fun at Innovative and love all the new innovative ideas that we can bring to our business putting us ahead of the competition!

Kathi and Jason Weaver, Realtors
Berkshire Hathaway HomeServices Innovative Real Estate

"I just wanted to pass on my experience.  I had a really weird deal that was moving fast and I was dealing with a buyers broker who was not totally "with it".  Throughout the entire process I had so much help and guidance.  I have been blown away by the atmosphere and support from every single person that I have met.  

 

Sometimes it just feels like Christmas when I realize how much I receive from Innovative.  I no longer feel like it's scary to go out and try to get work.

 

Happy I made the change!"

 

-Lisa

Lisa Chesney, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

Scott 

Thank you so much for referring me to Patty Olson in our BHHS Relocation department. What an amazing resource to have when we are in need of an agent outside of our area. In this case we did not have any local offices so she looked to other brokerages in the area to find help. On top of finding an agent for me she will also handle all of the referral paperwork for me. I will definitely be using this system anytime I am in need with a client moving out of Denver. 

 

 -Mike Crosby

Mike Crosby, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

“Coming on board with Berkshire Hathaway Innovative Home Services has been one of the wisest career moves I’ve ever made. The atmosphere promotes a feeling of community that is hard to find at other real estate firms. The staff is supported in a such a way that I feel encouraged to bring my best attributes to the table. A perfect example of support and kindness”.

 

-Stef Shock

Stef Shock, Coach
Berkshire Hathaway HomeServices Innovative Real Estate

"By the way - Thank You SOOOOO much for your time today - YOU and the training are 2nd to NONE!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Eric Villanyi, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"First off (I know this is not a hand written note, but I wanted to get this to you asap)  THANK YOU!!!  Today was inspirational!  As a new agent it is always hard to figure out if what you are doing is right, you get discouraged because everyone around you is circling themselves with transactions.  Today gave me the courage and tenacity to stick with it.  To better myself, and be better for my clients.  I am so thankful for you and for this journey that I am on.  I love your energy, and hop one day to be leading Manifest with your energy and spirit!!!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Corine Doman, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"Thank you for an amazing class today!  I'm feeling quite inspired!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Ryan Garvey, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"Have to say you really motivated the room today...That's rare!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Travis Franz, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate
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