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Free Reports

Why Your Online Marketing Fails and What to do About it

1. 99 – 35 – 1
99% of the people looking at your property listing online are not interested in that specific property and are not going to contact you about it.  35% of the people looking at your property listing online are interested in other real estate.  Your online marketing is going after only 1% of the market!

2. The goal of online marketing.
The goal is to give buyers valuable information with multiple reasons and ways to contact you about real estate, not just a particular listing.  99% of the people that look at a listing online are not going to click for more information or make contact with you to get more information because they decide for whatever reason that it is not the home for them.  But, of the 99%, what about the estimated 35% of people that will be buying a home in the short or long term and need help finding the home of their dreams?!  There is no reason why you can’t offer them your expertise and services.  Your online marketing MUST get this MUCH LARGER group of future buyers to contact YOU if you want a chance at getting a healthy share of online leads.

3. Give buyer’s MORE Value:  Local Search and Local Information
Buyers begin their online home search looking at property listings.  This is why having your property on as many relevant websites as feasible is always good.  But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process.  This is where local brokers and agents can really shine and put themselves at an advantage over others in their market.  Put these tools and information in front of buyers when they are most likely to ‘convert’, when they are looking at property detail information of your listings on the Internet.  Trulia, Zillow, and Realtor.com do this, you should too.

4. One Click It
People love it when answers come easy. And people much prefer clicking to typing. You know what is hot in your market. Don’t make buyers go somewhere else looking for this information!  Include links to predefined IDX searches for a few of the hottest or interesting markets in your area to really get buyers clicking on your online marketing and not typing their way somewhere else.

Downtown Condos $200-$250,000
Hayes Valley Homes $800-$1.2m
Foreclosure and Banked-Owned
$5,000,000+ Homes
Local Farmer’s Markets

Include a few searches for the hottest markets in your area with hyper links to your website where the appropriate IDX search will be displayed along with ALL the rest of the tools and information that buyers are looking for online.  By giving buyers the easy answers you know they want at a click, you will start to get your share of this 35% of potential buyers and get the opportunity to continue the conversation further increasing your chances of converting more leads.

5. Free form marketing websites!
While Craig’s List, Backpage and other similar websites might not be considered worthy of a broker’s time, the numbers tell a very different story. The number 8 website in the United States by unique visitors with 1.2 billion page views a month Craig’s List is the 800 pound gorilla in the world of real estate related websites sending buyer leads to brokers and agents.  There is no other website with as much traffic that gives you so much opportunity to publish ads that directly target BOTH the 1% of buyers looking for a property similar to yours AND the 35% of buyer’s interested in buying OTHER real estate.

6. 4 keys to successful online marketing
To convert the greatest number of online leads, your online marketing should include the following:

  1. Around 6 good quality pictures of the property (Not 2 and not 25!)
  2. Basic information about the property (condition of the foundation not needed here!)
  3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)
  4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to whet the appetite of likely buyers and then give them the tools, reasons and ways to contact you.  By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

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Success Stories

When my family and I decided to sell our real estate business in Minnesota after 21 years of success and relocate to Colorado, we knew that the company that we were going to partner with was going to be vital to my success here as a Realtor.

After looking at our options and meeting with some other companies the decision became very clear to me. We needed to work at Berkshire Hathaway HomeServices Innovative Real Estate! The Berkshire brand offers the backing and the respect that we were looking for at a National, and now an International level. The Innovative brand offered us the integrity and the tools at a local level.

Scott and Lora run their company like I ran mine, with the focus on the agents. Their desire and determination to make this the best company in the marketplace is admirable and is exciting to be a part of!

I am excited to be a part of this team, and I am excited to watch my business grow because of who I have partnered with.

Tony Ashworth, Licensed Broker in CO & MN
Berkshire Hathaway HomeServices Innovative Real Estate

I am so grateful to be working for Berkshire Hathaway HomeServies Innovative Real Estate now. The way the company handles conflict or difference of opinion is so admirable. It's obvious even in disagreements that Scott Nordby is a Godly man. Innovative responds with love. I spent my first year of RE with Remax and was beginning to believe that maybe real estate was not for me. I thought it seemed worldly and self serving, then I learned about Innovative. I keep being blown away at how wonderfully different these two offices operate. I joined Innovative in October and I am working on my 7th transaction right now. I only closed 4 in my entire year with Remax. I don't say that to pat myself on the back. I believe God opened the flood gates for me after I found the place where I belong. I just want to say THANK YOU to Scott and Lora for being brave enough to live out their faith, even in the workplace!! It has changed my life. Grateful!!

-Misti

Misti Tarnowski, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"I had to start with affirmations.  My mind needs it desperately!  Thanks for today it was so much fun, time flew by!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Mary Rodriguez, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

After being at a corporate agency, I was nervous about joining a non-corporate office. Innovative was the only small company I even considered and I have nothing but good things to say about them. I feel cared about and supported. My needs are met right away, both personally and professionally. Innovative possesses a high level of integrity and is progressive, open-minded, and focused on personal growth. I truly appreciate being here.

Hayley Sykes, 8 Years Experience
Berkshire Hathaway HomeServices Innovative Real Estate

Why we chose Innovative: Jason and I chose to take our team to Innovative because we knew with the support from our leaders, Scott and Lora and the supporting staff we could succeed and take our business far! We have a lot of fun at Innovative and love all the new innovative ideas that we can bring to our business putting us ahead of the competition!

Kathi and Jason Weaver, Realtors
Berkshire Hathaway HomeServices Innovative Real Estate

"I just wanted to pass on my experience.  I had a really weird deal that was moving fast and I was dealing with a buyers broker who was not totally "with it".  Throughout the entire process I had so much help and guidance.  I have been blown away by the atmosphere and support from every single person that I have met.  

 

Sometimes it just feels like Christmas when I realize how much I receive from Innovative.  I no longer feel like it's scary to go out and try to get work.

 

Happy I made the change!"

 

-Lisa

Lisa Chesney, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

Scott 

Thank you so much for referring me to Patty Olson in our BHHS Relocation department. What an amazing resource to have when we are in need of an agent outside of our area. In this case we did not have any local offices so she looked to other brokerages in the area to find help. On top of finding an agent for me she will also handle all of the referral paperwork for me. I will definitely be using this system anytime I am in need with a client moving out of Denver. 

 

 -Mike Crosby

Mike Crosby, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

“Coming on board with Berkshire Hathaway Innovative Home Services has been one of the wisest career moves I’ve ever made. The atmosphere promotes a feeling of community that is hard to find at other real estate firms. The staff is supported in a such a way that I feel encouraged to bring my best attributes to the table. A perfect example of support and kindness”.

 

-Stef Shock

Stef Shock, Coach
Berkshire Hathaway HomeServices Innovative Real Estate

"By the way - Thank You SOOOOO much for your time today - YOU and the training are 2nd to NONE!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Eric Villanyi, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"First off (I know this is not a hand written note, but I wanted to get this to you asap)  THANK YOU!!!  Today was inspirational!  As a new agent it is always hard to figure out if what you are doing is right, you get discouraged because everyone around you is circling themselves with transactions.  Today gave me the courage and tenacity to stick with it.  To better myself, and be better for my clients.  I am so thankful for you and for this journey that I am on.  I love your energy, and hop one day to be leading Manifest with your energy and spirit!!!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Corine Doman, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"Thank you for an amazing class today!  I'm feeling quite inspired!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Ryan Garvey, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"Have to say you really motivated the room today...That's rare!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Travis Franz, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate
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