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Free Reports

5 Tips for a Productive Farming Strategy

1. Do your research before you choose a neighborhood or area to farm!
Don’t pick a specific neighborhood because it’s close to your home or you like the way the houses look, make your choice based on statistical data.  What kind of turnover has taken place in the past 12 months?  Does a specific agent or agency have a huge market-share?  If turnover is low and the neighborhood is dominated already, pick a different area to farm.

2. Consistency is critical!
Mailing to a farm quarterly or every other month isn’t going to get you the result you want.  You must mail to your farm every single month!  Homeowners constantly get mail from real estate agents, but rarely on a consistent basis from one agent.  It’s the agent that is in front of them the most that will get the business.

3. What do you send?
Abandon the envelope and stationery.  You have only a limited amount of time to capture the attention of people, get their attention with a postcard.  Eliminate the chance of someone not opening your mail.  A glossy postcard will at least be looked at and possibly kept if you have good content.

4. What is good content?
Keep your farm abreast of the market conditions at all times.  Average sales price, median sales price, days on market, interest rates, current active inventory and all the information you can provide them to position yourself as the information portal.  Consumers are looking for a competent agent with market knowledge.  Not the agent that sends the best recipe card.

5. Don’t wait for something to happen, make it happen yourself!
As you become established in your farm as the local expert with up to date information you can now leverage yourself to generate even more results.  How do you do this?  Contact every FSBO in the neighborhood.  The FSBO has now become a warm contact for you.  They have been receiving your statistical market information and you have credibility.  Consistently hold open house in your farm area.  A lot of the visitors will be homeowners that have been receiving your valuable market information.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training Schedule

Manifest Success

Aug 21, 2018

2460 West 26th Avenue #120-C Denver,Colorado 80211

Manifest Success

Aug 28, 2018

2460 West 26th Avenue #120-C Denver,Colorado 80211

Manifest Success

Sep 4, 2018

2460 West 26th Avenue #120-C Denver,Colorado 80211

Manifest Success

Sep 11, 2018

2460 West 26th Avenue #120-C Denver,Colorado 80211

Manifest Success

Sep 18, 2018

2460 West 26th Avenue #120-C Denver,Colorado 80211

Manifest Success

Sep 25, 2018

2460 West 26th Avenue #120-C Denver,Colorado 80211

Manifest Success

Oct 2, 2018

2460 West 26th Avenue #120-C Denver,Colorado 80211

Manifest Success

Oct 9, 2018

2460 West 26th Avenue #120-C Denver,Colorado 80211

Manifest Success

Oct 16, 2018

2460 West 26th Avenue #120-C Denver,Colorado 80211

Success Stories

When my family and I decided to sell our real estate business in Minnesota after 21 years of success and relocate to Colorado, we knew that the company that we were going to partner with was going to be vital to my success here as a Realtor.

After looking at our options and meeting with some other companies the decision became very clear to me. We needed to work at Berkshire Hathaway HomeServices Innovative Real Estate! The Berkshire brand offers the backing and the respect that we were looking for at a National, and now an International level. The Innovative brand offered us the integrity and the tools at a local level.

Scott and Lora run their company like I ran mine, with the focus on the agents. Their desire and determination to make this the best company in the marketplace is admirable and is exciting to be a part of!

I am excited to be a part of this team, and I am excited to watch my business grow because of who I have partnered with.

Tony Ashworth, Licensed Broker in CO & MN
Berkshire Hathaway HomeServices Innovative Real Estate

I am so grateful to be working for Berkshire Hathaway HomeServies Innovative Real Estate now. The way the company handles conflict or difference of opinion is so admirable. It's obvious even in disagreements that Scott Nordby is a Godly man. Innovative responds with love. I spent my first year of RE with Remax and was beginning to believe that maybe real estate was not for me. I thought it seemed worldly and self serving, then I learned about Innovative. I keep being blown away at how wonderfully different these two offices operate. I joined Innovative in October and I am working on my 7th transaction right now. I only closed 4 in my entire year with Remax. I don't say that to pat myself on the back. I believe God opened the flood gates for me after I found the place where I belong. I just want to say THANK YOU to Scott and Lora for being brave enough to live out their faith, even in the workplace!! It has changed my life. Grateful!!

-Misti

Misti Tarnowski, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"I had to start with affirmations.  My mind needs it desperately!  Thanks for today it was so much fun, time flew by!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Mary Rodriguez, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

After being at a corporate agency, I was nervous about joining a non-corporate office. Innovative was the only small company I even considered and I have nothing but good things to say about them. I feel cared about and supported. My needs are met right away, both personally and professionally. Innovative possesses a high level of integrity and is progressive, open-minded, and focused on personal growth. I truly appreciate being here.

Hayley Sykes, 8 Years Experience
Berkshire Hathaway HomeServices Innovative Real Estate

Why we chose Innovative: Jason and I chose to take our team to Innovative because we knew with the support from our leaders, Scott and Lora and the supporting staff we could succeed and take our business far! We have a lot of fun at Innovative and love all the new innovative ideas that we can bring to our business putting us ahead of the competition!

Kathi and Jason Weaver, Realtors
Berkshire Hathaway HomeServices Innovative Real Estate

"I just wanted to pass on my experience.  I had a really weird deal that was moving fast and I was dealing with a buyers broker who was not totally "with it".  Throughout the entire process I had so much help and guidance.  I have been blown away by the atmosphere and support from every single person that I have met.  

 

Sometimes it just feels like Christmas when I realize how much I receive from Innovative.  I no longer feel like it's scary to go out and try to get work.

 

Happy I made the change!"

 

-Lisa

Lisa Chesney, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

Scott 

Thank you so much for referring me to Patty Olson in our BHHS Relocation department. What an amazing resource to have when we are in need of an agent outside of our area. In this case we did not have any local offices so she looked to other brokerages in the area to find help. On top of finding an agent for me she will also handle all of the referral paperwork for me. I will definitely be using this system anytime I am in need with a client moving out of Denver. 

 

 -Mike Crosby

Mike Crosby, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

“Coming on board with Berkshire Hathaway Innovative Home Services has been one of the wisest career moves I’ve ever made. The atmosphere promotes a feeling of community that is hard to find at other real estate firms. The staff is supported in a such a way that I feel encouraged to bring my best attributes to the table. A perfect example of support and kindness”.

 

-Stef Shock

Stef Shock, Coach
Berkshire Hathaway HomeServices Innovative Real Estate

"By the way - Thank You SOOOOO much for your time today - YOU and the training are 2nd to NONE!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Eric Villanyi, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"First off (I know this is not a hand written note, but I wanted to get this to you asap)  THANK YOU!!!  Today was inspirational!  As a new agent it is always hard to figure out if what you are doing is right, you get discouraged because everyone around you is circling themselves with transactions.  Today gave me the courage and tenacity to stick with it.  To better myself, and be better for my clients.  I am so thankful for you and for this journey that I am on.  I love your energy, and hop one day to be leading Manifest with your energy and spirit!!!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Corine Doman, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"Thank you for an amazing class today!  I'm feeling quite inspired!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Ryan Garvey, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate

"Have to say you really motivated the room today...That's rare!"

(Regarding Manifest Success Program & Coach, Heidi Marshall)

Travis Franz, Realtor
Berkshire Hathaway HomeServices Innovative Real Estate
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